On April 26, CHAGEE officially announced its first "Health Ambassador" Zheng Qinwen, a Chinese tennis player. Second only to Li Na, Zheng Qinwen, the Chinese tennis player who has competed in the Grand Slam women's final, will collaborate with CHAGEE and bring healthy and trustworthy drinks to customers.
In January, Zheng Qinwen became the 2024 Australian Open runner-up. The award has made Zheng one of the top ten tennis players in the world, and she has, as a result, achieved the best result as an individual Grand Slam player. Participating in the Grand Slam calls for a combination of high-level competence, endurance, reflexes and pressure-resistant ability on hard ground, red earth and even grassland.
The "Health Grand Slam" is a test for tea drink makers to examine their ability to choose raw materials, make drinks, and capability to present information and choices to customers. CHAGEE has been exploring new pathways to make healthy tea drinks by initiating the “Product ID Card”, promoting the "Nutritional Choice" Label and introducing the "Low-GI" Label. CHAGEE has established two guiding systems for scientific sugar control and laid a solid foundation of information transparency in the fresh-made tea drink industry to promote a high-quality, healthy and sustainable development of the industry.
This spring, Zheng Qinwen and CHAGEE started the cooperation. Zheng Qinwen, a new-generation athlete born in 2002, has become a model and inspires the younger generation with her dedication, devotion to tennis, health, and confidence. As CHAGEE's first "Health Ambassador", Zheng Qinwen not only injects new vitality into the brand but also provides consumers with a deeper level of value recognition. She promotes a healthy lifestyle of drinking tea by cooperating with CHAGEE, a tea drink brand that views customers' health as its top priority.
On the same day, CHAGEE expanded its Low GI product portfolio. CHAGEE has listed the Glycemic index (GI) for 8 tea drink products, including CHAGEE's best-selling product JASMINE GREEN MILK TEA with annual sales exceeding 100 million cups and the new product Xingshi Chunshan (Awakening Spring Mountain Longjing Tea). CHAGEE has provided customers with more direct and scientific choices by adding "Low GI" labels to our products at stores and on the WeChat Mini Program.
Match good tea to sports. During the upcoming May Day holiday, CHAGEE will hold light sports parties themed "Awakening Spring, Invigorating Body" in Beijing, Shanghai, Changsha, and Anhui to invite consumers to join in outdoor activities such as tennis, frisbee, cycling and rugby. Let's meet the health and strength of oriental tea during exercise.