The First "Product ID Card" of the Tea Drink Industry Is Coming! On August 12, CHAGEE publicly announced the calories and nutrients of the first batch of six products through its official account. Simultaneously, CHAGEE introduced the "Low Calories" section through its store menu, WeChat mini program, delivery platforms, and other channels, making it easy for consumers to effectively choose their favorite drinks and pioneering health visualization and information transparency.
According to CHAGEE's advance notice, it would also launch the "Health Calculator" feature to help consumers better understand nutrient indicators such as calories, protein and tea polyphenols for personalized and customized ordering.
Since the announcement of the product base ingredient upgrade at the end of July to achieve "zero creamers, zero vegetable fat powder and zero hydrogenated vegetable oil", after half a month, CHAGEE has once again focused on the upgrade of healthy tea drinks to make efforts in "calorie visualization" and "ingredient parameterization". Thus, it has become the first brand in the fresh-made tea drink field to publicly disclose product calories and introduce the "Product ID Card". It is understood that after the release of the first batch of six products, the calorie values and nutrient information of over 20 remaining products on CHAGEE's current menu will also be gradually disclosed and continued progress will be promoted to make nutrition information transparent.
Providing Healthy Drinks with Transparent Nutrition Information
In recent years, health concerns have become a major factor influencing consumers' decisions to increase their milk tea consumption frequency. In terms of consumers' ordering choices, over 80% of consumers opt for "less sugar" and over 50% have significantly decreased the sugar levels they previously selected. At the same time, with the rise of the "ingredient-centric tea drink lovers", consumers have paid more attention to subtle indicators such as calories, fat, and protein. Health, thus, becomes a crucial development trend in the tea drink industry.
From presenting the main ingredients in a cup of JASMINE GREEN MILK TEA to disclosing the calorie values for a cup of JASMINE GREEN MILK TEA, CHAGEE keeps delving into the potential for product upgrades around health issues that consumers care about. By making raw materials healthy and information transparent, it strives to ensure that consumers can enjoy healthy and good tea.
With the intent to offer "a cup of healthier good tea", CHAGEE's R&D team keeps exploring every possibility for health, from the origin to the production process. In response to the public's most concerning issues such as calories, CHAGEE has partnered with the nationally accredited third-party inspection and testing organization CTI to conduct special tests, which ultimately help CHAGEE determine authoritative and trustworthy calorie and nutrient information.
Currently, the first batch of six products with this exclusive ID card includes JASMINE GREEN MILK TEA, CAMELLIA OOLONG MILK TEA, WHITE PEACH OOLONG MILK TEA, OSMANTHUS OOLONG MILK TEA, TIE GUAN YIN MILK TEA and ROSE PU'ER MILK TEA. Consumers can post the names of these six products on CHAGEE's WeChat official account to view their "Product ID Cards", each of which includes information such as product calories, nutrients, and product flavors.
Additionally, to help consumers quickly choose low-calorie products, CHAGEE has launched the "Low Calories" section on its store menu, WeChat mini program, delivery platforms, and other channels. This section allows consumers to order the first batch of six products and grants them the right to make healthy choices. Furthermore, CHAGEE will also introduce the "Health Calculator" feature. Consumers can select their favorite drinks and specify the corresponding sugar levels and temperature preferences in the "Health Calculator" to get the calorie values of the drinks. This calculator can help consumers plan their calorie intake rationally.
Essence of the Pioneering Spirit: CHAGEE Bears in Mind the Interests and Concerns of Consumers and Regards Consumers' Benefits As Its Achievement
In a series of health-centric upgrades and initiatives by CHAGEE, its consistent sincerity shines through. This sincerity stems from CHAGEE's continued attention to consumers' health needs and their efforts to communicate openly and honestly with consumers.
Over the past year, CHAGEE has continuously released two articles— What's Inside a Cup of JASMINE GREEN MILK TEA? and What's Inside a Cup of JASMINE GREEN MILK TEA? (Version 2.0). In the two articles, CHAGEE openly disclosed the classic product JASMINE GREEN MILK TEA's ingredient proportions to dispel consumer doubts about the ingredients' health and further drive fresh milk tea to be of "zero creamers, zero vegetable fat powder and zero hydrogenated vegetable oil". Now, as the first brand in the fresh-made tea drink field to publicly disclose product calories and nutrients, CHAGEE is once again engaging with consumers to ensure they can drink with peace of mind.
"Health" has become a trend of the times and earlier than that, the concept of "low calories" has been implanted into CHAGEE's products since day one. From the very beginning of its inception, CHAGEE has been dedicated to providing consumers with healthy and delicious drinks. The creation of the Fresh Milk Tea category enables it to better cater to consumers' preference for a "refreshing and non-greasy" taste. By removing additional ingredients, it produces refreshing and non-greasy drinks with the fragrance of the tea to finally ensure consumers' health.
From innovatively introducing the Fresh Milk Tea category and upgrading the products' base ingredients for "zero creamers, zero vegetable fat powder and zero hydrogenated vegetable oil" to providing the products with an "ID card" that fully demonstrates information such as calories and nutrients, CHAGEE has never changed its commitment to pursuing milk tea in a healthier and freer way. Whether it was driving fresh milk tea to be of "zero creamers, zero vegetable fat powder and zero hydrogenated vegetable oil" or currently serves as the first to disclose the products' calorie information, CHAGEE is continuing its efforts to make products healthy and nutrition information transparent. It is moving towards the next stage of "healthier milk tea".