November 2022
CHAGEE worked with renowned photographer and artist, Leslie Zhang, to create a promotional video themed "Together with Tea", which was featured in the French fashion magazine L'OFFICIEL.
January 2022
CHAGEE joined hands with the popular China programme, The Nation's Greatest Treasures, to launch the "Sanxingdui" cultural and creative IP co-branded series for the Year of the Tiger, becoming the first tea beverage brand to feature "Sanxingdui" cultural elements.