August 2024
CHAGEE launched a new range of themed packaging to celebrate total sales of JASMINE GREEN MILK TEA exceeding 600 million cups.
July 2024
The number of CHAGEE stores exceeded 5,000 globally.
March 2024
CHAGEE was amongst the first few brands in the tea beverage industry with a "Nutritional Choice" label announced by the Shanghai Municipal Health Commission and took the lead in releasing product GI values for greater transparency.
February 2024
CHAGEE cooperated with Art Exhibitions China to launch the a new range of themed packaging for the Year of the Dragon.
January 2024
Managed by hearing-impaired staff, CHAGEE opened its first silent store in Hangzhou, China.